Everyone knows that content is necessary to attract, engage, and convert customers online. We’ve all heard the phrase, content is king. While this may be true, consideration of the medium involved is crucial. Obviously, video marketing is the king of content. Here’s your timeline to be notified and video content could be just what you need to raise your brand and engage your customers and followers with.
If you’re uncertain about incorporating video and other varieties of motion content into the marketing mix, then a fast search via Twitter, Facebook, YouTube, or Instagram will easily show you how pervasive the promotion of video content has become. Because of these developments in how your users view the internet, over a tenth of all videos are watched on cell phones and tablets and this figure is likely to increase dramatically.
Let’s take a look at how incredible video marketing will help us optimize the business to an extent.
Reasons Why Video Marketing Is a must for your business
Video marketing is without hesitation one of the most recent updates to the advertising toolbox. Your questions can always be yours. Considering using videos to advertise your company is absolutely worth contemplating. If you acquire enough resources in your tool to promote and use video content you would be truly successful. It’s worth it. Not only because everyone’s doing it but because the video is one of the most versatile and profitable and has digital marketing tooled out there.
Here are some of the major reasons why you should start thinking about video marketing.
#1. Viewers retain information better than readers
When someone views information via video, it becomes easier to get the point rather than using any other medium to do so. It is worth mentioning that, as audiences are paid, the success levels increase dramatically. This can involve anything from offering other digital content with a wifi password.
#2. Helps in Boosting Conversion Rate
First things first, videos could make significant money for you. Adding a video of the product to your landing page can increase conversions. This platform works fine in whatever category you execute it in.
#3. Great ROI
The video delivers an excellent return on investment. Although the production of the video is not yet the easiest nor the least expensive task, it pays off big time. In addition, online video editing tools are improving rapidly and increasingly being affordable. Even your smartphone can already produce pretty decent videos. Another good thing is that you don’t have to make the videos fine. It’s about the content!
#4. Builds Trust and Goodwill for the business
Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole content marketing concept is based on trust and long-term relationship-building. Stop selling and let the people come to you by providing them with useful and interesting information. The new era requires a focus on ignition, not just content and trust, not just traffic and the elite people in your audience who spread your content and advocate for it.
#5. Google Prefers Videos on other platforms
Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Make sure to optimize your videos on Youtube for SEO. Write interesting titles and descriptions. Add a link back to your website, products, and services. Give potential customers a way to take the next step. And explore the world of interactive videos, to encourage actions even more.
#6. It provides great appeal to Mobile Users
Videos and mobile phones go hand in hand. Since users enjoy viewing videos on the go, and the percentage of smartphone users is that the video audience is getting bigger and bigger. The rise of mobile content means that advertisers need to be responsive to their smartphones personal experiences.
#7. Video Marketing Helps in explaining the verdict more clearly
Trying to explain a tricky concept? Create video animations. Animation can bring concepts to life that no text or live video can possibly. Additionally, bland chat heads are no longer enough to crack through the mess. Animated videos blend great fun, nostalgia, and usability.
#8. Video Grasps more Engagements by Buyers
Videos are a great learning tool, but they are super easy to consume as well. Life is too busy to have time to read lengthy reviews of goods or dive deep into facilities. Modern customers are looking to see the product in action. Video choice is one of the most significant driving factors for using video in promoting the content.
Publicity through video has become increasingly affordable and widespread. Video use is growing partly because technology is improving but also because it’s easy to share across the globe. It takes creativity and knowledge of human psychology to make marketing videos for your business. The cocktail of these components enables the formation of real advertising miracles at a relatively low cost. Emotionally charged, creative video marketing can be spread over the internet in a matter of days, receiving millions of views. And then the whole point of video marketing is this: the only creative survival.